Current:Home > News'I know how to do math': New Red Lobster CEO says endless shrimp deal is not coming back -AssetLink
'I know how to do math': New Red Lobster CEO says endless shrimp deal is not coming back
View
Date:2025-04-18 06:45:54
Shrimp lovers will notice a key item missing from Red Lobster's new menu.
In an interview with TODAY that aired Monday, CEO Damola Adamolekun announced that the seafood chain's revamped menu will include nine new items from a lobster bisque to bacon-wrapped sea scallops. However, he confirmed that the $20 endless shrimp deal has ended permanently.
"Relevant, compelling and exciting is what we want Red Lobster to be for the future, and so we’re working on that now," Adamolekun told TODAY.
Last year the seafood chain made all-you-can-eat shrimp a permanent menu item after two decades of offering it for a limited time. The decision, made by former Red Lobster CEO Paul Kenny, cost $11 million and saddled the company "with burdensome supply obligations" subsequent CEO Jonathan Tibus said in a May bankruptcy filing.
While teasing the possibility of the controversial item's return, current CEO Adamolekun decided against it, explaining that it's "because I know how to do math."
What are the new items?
Red Lobster's revamped menu includes nine new items, which have not all been revealed, Adamolekun said.
He teased following nine items:
- Hush puppies
- Bacon-wrapped sea scallops
- Lobster bisque
- Lobster pappardelle pasta
- Grilled mahi
- Parmesan-crusted chicken
"I expect a stampede into our restaurants because we’re bringing back the hush puppies," Adamolekun said, referring the item discontinued in recent years. "I stopped going to Red Lobster because they stopped the hush puppies. Since I was in college I love the hush puppies. I’m glad they’re back."
What has Red Lobster CEO previously said about ‘endless shrimp’?
Adamolekun has "always felt dubious" about the seafood chain’s decision to offer a $20 endless shrimp deal to its customers, sharing in an October interview with CNN that shrimp was a “very expensive product to give away endlessly.”
Red Lobster decided to make the deal a permanent offering last year, nearly 20 years after they only served it seasonally and for a limited time. The decision, according to Adamolekun, caused “chaos” at locations nationwide.
"You stress out the kitchen. You stress out the servers. You stress out the host. People can’t get a table," Adamolekun told CNN.
Adamolekun said in October he would consider bringing the deal back but made no promises, citing profit concerns.
“I never want to say never, but certainly not the way that it was done," he added. "We won’t have it in a way that’s losing money in that fashion and isn’t managed."
Who is the new CEO of Red Lobster
Damola Adamolekun was brought on to be the new Red Lobster CEO in August.
The Nigeria native joins the company after previous corporate experience as P.F. Chang’s CEO and Chief Strategy Officer, as well as partner at the New York investment firm Paulson & Co.
Contributing: Jonathan Limehouse and Amaris Encinas
veryGood! (713)
Related
- Biden administration makes final diplomatic push for stability across a turbulent Mideast
- The Biggest Revelations From Jill Duggar's Book Counting the Cost
- Maren Morris gives pointed response to 'toxic' criticisms in new EP 'The Bridge'
- Sisters of YouTube mom Ruby Franke speak out about child abuse charges: I had no idea what was happening
- Stamford Road collision sends motorcyclist flying; driver arrested
- Fernando Botero, Colombian artist famous for rotund and oversize figures, dies at 91
- One of Princess Diana's Legendary Sweaters Just Made History With $1.1 Million Sale at Auction
- Maui wildfire death toll drops to 97 from 115, authorities say
- Toyota to invest $922 million to build a new paint facility at its Kentucky complex
- How indigo, a largely forgotten crop, brings together South Carolina's past and present
Ranking
- Most popular books of the week: See what topped USA TODAY's bestselling books list
- In victory for Trump, Florida GOP won’t require signing loyalty oath to run in presidential primary
- Big wins for organized labor and progressive causes as California lawmakers wrap for the year
- Gael García Bernal crushes it (and others) as 'Cassandro,' lucha libre's queer pioneer
- IRS recovers $4.7 billion in back taxes and braces for cuts with Trump and GOP in power
- Selena Quintanilla, Walter Mercado and More Latin Icons With Legendary Style
- A new Iran deal shows the Biden administration is willing to pay a big price to free Americans
- Kosovo receives $34.7 million US grant to fight corruption and strengthen democracy
Recommendation
Tom Holland's New Venture Revealed
Family sues police after man was fatally shot by officers responding to wrong house
New Mexico governor amends order suspending right to carry firearms to focus on parks, playgrounds
Steve Spurrier reflects on Tennessee-Florida rivalry, how The Swamp got its name and more
Scoot flight from Singapore to Wuhan turns back after 'technical issue' detected
The Blind Side’s Tuohy Family Says They Never Intended to Adopt Michael Oher
Taking a Look Back at Hugh Jackman and Deborra-Lee Furness' Great Love Story
IMF warns Lebanon that the country is still facing enormous challenges, years after a meltdown began